Before

As the social media manager for Writers Spotlight, I implemented effective strategies to create brand awareness, enhance their online presence and increase website sign-ups.

SCOPE:
- Create engaging social-first content
- Copywriting
- Monitor analytics
- End of month reporting
- Stay up-to-date with trends
- Assist with IG Live partnerships
… and more.

GOAL:
Having no ad budget, a niche audience, and plenty of similar industry-recognized platforms as competition, the client desired to increase website sign-ups.

SOLUTION:
I conducted thorough research to understand their industry, competitors, and audience demographics. By analyzing this information, I created content that resonates with the client's target market and aligns with their brand image. My social strategy included:
- Hosting Instagram Lives with professional, working writers & show-runners.
- Overhauling their graphics to align with their website design.
- Post reels at least once per week, filmed by the clients to create personality.
- Posting advice/tips/education from professional, well-known names in the industry to utilize keywords and increase searchability.
- Starting a Pinterest & TikTok (in-progress) to take advantage of new discoverability & deeper analytics.

RESULT:
Website sign-ups have steadily increased by 10% each month and their audience is engaging more on social media, specifically Instagram.