THE NOMAD GYM

Branding, Digital Presence, Website

PROJECT

EXECUTIVE SUMMARY

The Nomad Gym has developed non-traditional workout classes inspired by powerlifting, yoga, calisthenics & martial arts and offers group & personal training classes. Nomad initially hired me to do full branding, including a logo, brand colors, interior design conception, website development, social media management, grand opening planning, & advertising. I was hired in 2017 and still work with The Nomad Gym in the same capacity to this day.

OBJECTIVE

Brand The Nomad Gym from the ground up to represent their mission of providing an effective, safe, & unique workout for all fitness goals; position Nomad to consistently attract the ideal member and keep classes & sessions full.

APPROACH & POSITIONING

Through branding and marketing, I heightened awareness & effectively communicated Nomad's mission throughout the Los Angeles Valley community. Host community fitness activities & events and create partnerships with Merrell, Lululemon, and celebrities. The logo has become a symbol of pride among members & recognizable throughout the active LA community. I'm happy to announce that The Nomad Gym is looking to open a new location in 2024.

SCOPE OF SERVICES

  • Full branding

  • Social media management

  • Content development

  • Website development

  • Photo & video shoot conception & direction

  • Monthly reporting & strategy meetings

  • Brand & influencer activations

  • Event coordination & management

  • Writing & sending press releases

  • Celebrity collaborations

  • Print & social media advertising

  • Ambassador collaborations