As the digital manager for Shankstars, my goal was to build brand awareness, identify possible partnerships, and grow all social accounts.

SCOPE:
- Lead social strategist
- Create social-first content creation
- TikTok-first content creation
- Community management
- Outbound engagement
- Giveaways & partnerships
- End of month reporting & growth presentation
…and more.

GOAL:
Brand awareness, consistent increase in game downloads, consistent increase in followers on Instagram.

SOLUTION:
After researching successes within the gaming niche on social media, I created engaging content inspired by large mobile gaming accounts (Angry Birds, Candy Crush) to establish a sense of familiarity. Following this strategy, I incorporated content unique to the Shankstars game: gaming tutorials, character personalities, game narratives, and more.

As Shankstars increased in downloads, I leaned into series content and trends: Shankstars Fails, Character Abilities, earned UGC, CapCut filters and TikTok trending audios.

Additionally, I ideated and executed outbound engagement efforts to build brand awareness and encourage game downloads.

RESULTS:
Through application of organic strategies, I achieved the following KPIs in our final 7 months of services, across all platforms:

- Increased impressions by about 91%
- Engagements increased by about 300%
- Instagram engagement rate of 13.79%

With a $150 monthly ad budget for TikTok, we were also able to target a more niche audience and gain 3,000 new followers.