NANCY CARTWRIGHT
Branding, Social Media
PROJECT
EXECUTIVE SUMMARY
Voice actor Nancy Cartwright is best known as the voice of Bart Simpson on The Simpsons. She also lends her voice to other characters on The Simpsons, and voices other memorable roles, such as Chuckie from The Rugrats and Rufus the Naked Mole Rat from Kim Possible - both the animated series and live action. Nancy required a new approach to stay connected with her fans, increase relevance, and advertise her creative projects.
OBJECTIVE
Give Nancy Cartwright a cohesive, consistent online presence and brand her social media to provide fans an inside look to her authentic, creative self; the personality behind a beloved character that's been around for 3 decades.
APPROACH & POSITIONING
Through consistent branding efforts, content creation, and niche targeting, I heightened awareness, and created & positioned content so fans could feel connected. My methods involved engaging with fans on her behalf in her voice, reposting fan art and content she's tagged in, recreating and repurposing previous viral moments, and collaborating with other celebrities.
SCOPE OF SERVICES
Branding
Social media management
Content development
Digital fan management
Photo & video shoot conception & direction
Monthly reporting & strategy meetings
Strategy meetings
Event coordination & management
Celebrity collaborations
Billboard, print & social media advertising